PAMELA ROSEN

(510) 396-7790


Objective: To use my experience as a creative copywriter and editor to help a company grow, improve, and increase content marketing, social media, and marketing campaign success.
EVERNOTE Redwood City, CA April, 2016—February, 2018
Senior Copywriter
  • Lead writer, editor, program manager, and moderator of the high-profile Evernote blog, a top-of-the-funnel blog with a half-million views per month. Wrote blog posts, articles, campaign materials, social media copy, landing pages, emails, and ghostwritten pieces for CEO.
  • Managed the editorial calendar, synchronizing with social media group and the art department, brainstorming, creating and assigning stories and articles both externally and internally.
  • Sourced, hired, managed, and edited 4-5 freelance writers and other content vendors, and worked collaboratively with graphic artists and illustrators.
  • Chosen as a Medium.com Editor’s Choice author, which launched Evernote’s Medium page as a top channel for fan interaction.
  • Wrote and hosted one of Evernote’s most successful Facebook Live events, with 5.2K viewers.
  • Invited guest for Express Writers Twitter Chat as a subject matter expert on writing productivity.

FILEMAKER, INC., AN APPLE SUBSIDIARY San Jose, CA August, 2015—March, 2016
Marketing Communications Writer (Contractor)
  • Copywriting for Apple.com and FileMaker.com.
  • Produced copy chosen for use in global Apple retail stores.
  • Created channel for success stories, thought leadership pieces that brought FileMaker’s messages to thousands of new customers, emails, and landing pages.
  • Wrote email campaigns and landing pages to promote DevCon, FileMaker’s annual global conference.

CISCO SYSTEMS, INC. SUPPY CHAIN ORGANIZATION San Jose, CA Oct., 2014—January, 2015
Internal Communications Lead (Contractor)

  • Development of executive presentations to be delivered by high-level Cisco management around the world.
  • Ghostwriting of highly sensitive internal communications presented by Cisco executives.
  • Ensuring consistent communication using Cisco internal channels such as WebEx Social (Jive).
  • Stewardship of corporate brand standards for all communications.

iPASS Redwood Shores, CA April, 2013—April, 2014
Marketing Communications Writer

  • Writer/editor of campaign materials, emails, blog posts, landing pages, web pages, white papers, case studies, collateral materials and emails.
  • Ghostwriter for corporate executives, with work published in Wired.com, CNET, and The Wall Street Journal.
  • Creator of quarterly gated studies that brought in more than 5000 leads each.

MICREL San Jose, CA June, 2011—January, 2013
Marketing Communications Manager

  • Writer and manager of $2M global print advertising campaigns, online advertising campaigns, and lead generation campaigns.
  • Wrote and directed company videos and moved advertising budget from print to online, saving $500,000 in video services costs.
  • Produced global large-presence trade show booths for the semiconductor industry in America, Europe, and Asia. Conceived and wrote all booth content and managed booth and travel designs and logistics.

RISESMART, INC. San Jose, CA October, 2010—May, 2011
Content Manager

  • Strategized, wrote, and managed all public-facing content for outplacement and recruiting startup organization, including datasheets, presentations, web copy, press releases, sales scripts, videos, emails, demand generation webinar scripts, white papers, website, Facebook and other social media, and proposals (RFPs).
  • Sourced, edited, and curated value-add materials for company’s online jobseeker portal.

CISCO SYSTEMS COLLABORATION SOFTWARE (WEBEX) Santa Clara, CA April, 2009—August, 2010
Senior Marketing Writer (Contractor)

  • Senior copywriter for internal, partner, and customer-facing collateral that moved the WebEx product from a consumer to a B2B brand.
  • Created demand generation campaigns that included emails, landing pages, videos, and websites. These materials were key to WebEx rebranding as a Cisco property under the Collaboration Software umbrella to change the competitive landscape
  • Doubled as a technical writer, producing product guides, sales briefs, FAQs, and instructional technical manuals. Wrote technical material about Cloud collaboration products and services.
  • Wrote industrial videos for Cisco.com that generated several million views
  • Wrote and strategized WebEx content on Cisco.com as well as Webex.com, working with key stakeholders.

ORACLE CORPORATION Redwood Shores, CA February, 2007—February, 2008 Senior Global Marketing Campaigns Manager (Contractor)
  • Managed Oracle’s top-tier global online marketing campaigns spanning all of Oracle’s product lines, audiences, partners, and industries, bringing in more than 2000 leads with each campaign.
  • Wrote global e-blasts and landing pages, web and social media copy, webcast and telemarketing scripts, and direct mail pieces.
  • San Jose State University, Theatre Arts
  • Ohlone College, Fremont, CA Journalism
  • Stanford University course in SEO and Social Media
  • Zertifikat Deutsch, Goethe Institut (German language certification recognized by German government)

EDUCATION AND PROFESSIONAL DEVELOPMENT

  • San Jose State University, Theatre Arts
  • Ohlone College, Fremont, CA Journalism
  • Stanford University course in SEO and Social Media
  • Zertifikat Deutsch, Goethe Institut